Max Kelly

Digital shopping assistant simplifying online shopping through wishlisting and social commerce.

• Brought mobile development in-house and took ownership of the entire React Native application
• Elevated product quality by implementing TanStack Query, feature flags, OTA updates, and a modular code architecture
• Built performant caching layer and native SwiftUI long-press interactions to enhance the user experience
• Drove stability improvements by triaging and resolving existing bugs across the codebase

React Native · TypeScript · TanStack Query · SwiftUI

• Delivered Extend Video feature end-to-end within first week, now a core revenue-generating product stream
• Built and shipped evaluation framework (Eval), establishing the foundation for future model assessments
• Implemented CI/CD pipelines and end-to-end tests, improving reliability and developer velocity
• Collaborated on AI-driven features including prompt engineering and model evaluation for production
• Led frontend enhancements and backend scalability initiatives

React · Node.js · CI/CD · AI evals

Story-recording app helping users capture and share meaningful moments through audio.

• Built and launched cross-platform app with React Native and Supabase
• Delivered advanced audio handling: recording, editing, concatenation, and timestamped playback
• Integrated AI features: text-to-speech, transcription, and intelligent question suggestions
• Implemented monetisation with ads and subscriptions using RevenueCat
• Shipped deep linking, push notifications (Expo, OneSignal), and OTA updates
• Drove engagement and retention through analytics, iteration, and user-focused design

React Native · Expo · Supabase · RevenueCat · OneSignal

• Led development of digital ordering features, streamlining the dining experience
• Collaborated cross-functionally to deliver user-friendly interfaces and venue integrations
• Optimised app performance using analytics and user feedback
• Delivered scalable backend solutions for rapid venue and user onboarding

React · TypeScript · Node.js

• Helped brands integrate into the circular fashion economy
• Built features for the Circular Wardrobe widget

React · Ruby on Rails